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Alexa Kim (@alexakim11) - Beauty

How Alexa went from 6.8K to 92K and turned PR requests into PR packages. Results: 85K new followers, 5.2x engagement increase in 7 months. Quote: "6.8K to 92K in under 7 months. Makeup brands now reach out to me." - Alexa Kim, Beauty Creator

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Alexa Kim
Alexa Kim
@alexakim11Beauty

How Alexa went from 6.8K to 92K and turned PR requests into PR packages

Beauty creator built a thriving influencer career with 13x follower growth in 7 months

Alexa Kim Instagram Growth Results
85K
New followers
5.2x
Engagement increase
7 months
Time to results

I was spending 3-4 hours on each makeup tutorial—planning, filming, editing—and getting maybe 800 views. At 6.8K followers, brands wouldn't even respond to my emails. I'd see creators with similar content but 50K+ followers getting sent free products and paid partnerships, and I couldn't figure out what I was doing wrong.

"6.8K to 92K in under 7 months. Makeup brands now reach out to me."

A
Alexa Kim
Alexa Kim
Beauty Creator

The Challenge

My content quality was there, but nobody saw it. The algorithm kept showing my posts to the same 1,000 people. I tried every growth hack—engagement pods, follow/unfollow, buying shoutouts—but nothing gave me real, lasting growth. I was ready to quit and just keep it as a hobby.

The Solution

Outfame's AI analyzed my content and started connecting me with K-beauty enthusiasts, skincare lovers, and people following similar makeup artists. Within the first month, I noticed my tutorial views doubling. The followers weren't just numbers—they were people genuinely interested in the products I was using and techniques I was teaching.

The Results

Hit 30K in 3 months and got my first PR package from a Korean skincare brand. By month 7, I was at 92K with consistent brand partnerships from Sephora, Fenty, and Charlotte Tilbury. My engagement rate went from 12% to 62%—tutorials now regularly get 50K+ views. I quit my retail job last month and I'm doing beauty content full-time.

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