Our estimates are based on 100M+ actual brand partnerships across Instagram. We factor in follower count, engagement rate, niche, and current market rates. Most creators find our estimates within 10-15% of what brands actually offer.

Engagement rate matters most - accounts with 3%+ engagement charge 2-4x more than low-engagement accounts with similar follower counts. Niche also plays a role: finance and tech creators earn 40% more than general lifestyle due to higher advertiser demand.

Absolutely. Creators with 10K-50K followers and strong engagement (4%+) regularly earn $500-2,000 per sponsored post. Many turn this into $5K-15K monthly income with 3-5 partnerships. Quality engagement beats raw follower count.

When brands reach out, use your calculated range as a starting point. If the calculator shows $800-1,500 and a brand offers $400, you have data to negotiate up. Most creators increase their rates 30-50% after seeing their true market value.

Feed posts command 2-3x higher rates because they stay visible and drive long-term engagement. Stories are ephemeral - charge 30-50% of your feed post rate unless the brand requires multiple Story slides or extended campaigns.

Engagement rate is king. A 25K account with 5% engagement out-earns a verified 100K account with 0.8% engagement every time. Brands pay for active audiences that actually engage, not vanity metrics.

Update your rates every 10K followers or when your engagement rate changes significantly. Most successful creators raise rates quarterly as their audience grows. Never lock into annual contracts at fixed rates - you'll leave money on the table.