EMV converts organic engagement into equivalent advertising spend. If your post gets 5,000 likes and 200 comments, we calculate what brands would pay to get that same reach through Instagram ads. Most creators discover their EMV is 10-50x higher than they expected.

Brands compare your EMV to their ad costs. If your EMV is $8,000 per post, you can justify charging $1,000-2,000 for sponsored content. Creators who know their EMV negotiate 40% higher rates on average.

Absolutely. Fashion and beauty EMV averages 3-4x higher than general lifestyle content because engagement translates directly to purchase intent. Our calculator factors in your niche to give accurate valuations.

Yes - it's one of the strongest pitch tools. Instead of saying 'I have 50K followers,' say 'My last 10 posts generated $45,000 in EMV.' That's the language brands understand when allocating marketing budgets.

Check quarterly or after major growth milestones. Rising EMV proves your content strategy is working. Stagnant EMV despite follower growth signals declining engagement quality - time to refine your approach.